Background to case study organisation – Analysis of Marketing of the Business

The assessment for this module is a report on a case study of your choice. Students will evaluate the marketing proposition of the case study business and develop an appropriate marketing plan to support proposed growth of the business.
Format: Report
Suggested structure:
Title page
Contents page- with page numbers
Introduction
Background to case study organisation
Analysis of Marketing of the Business
Recommended Marketing Plan with Justification
You are encouraged to incorporate and apply relevant theory and there should be evidence of independent reading, in particular a range of contemporary journal material will be expected to support clear lines of argument in the main body. References should underpin viewpoints to make your discussion persuasive. Clear reasoned conclusions which sum up the key points, answer the question set and offer a final judgement are expected.

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