Case Questions

Read the short case I attached and Answer the 4 questions:

How have Sergei and Olga’s lives changes since Soviet days? Are their lives better?

What is Moda Textile Factory’s competitive advantage? How can they use it to expand the business?

What kind of person(s) should Sergei and Olga look for as a business partner(s) to help them expand their market outside Kyrgyzstan? How should they find a partner they can trust? What can they do to build trust with that person?

How can Sergei and Olga begin producing fashionable women’s cashmere coats in their factory? Is it feasible or should they give up this dream? Propose an action plan to move the business in this direction

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