Analyzing the effect on the issue on consumers and health care organizations’ marketing and propose how the issue could be studied. Include the following:
> Background: Discussion about why the research issue is of important social concern or theoretical interest.
> Problem: Inclusion of a clear statement identifying the need to study the issue and statistics documenting the issue’s scope with credible research published in the last 5 years.
> Significance: General significance, discussion about the importance of studying the issue as well as the contribution the research may make to current and future studies.
> Leadership significance: Discussion about how studying the issue may add to the body of leadership knowledge and literature.