Critique the idea that the CIO can be a bridge between enterprise finance, marketing, and sales functions. Justify the legitimacy of the statement.

Question description

“Being the Bridge” Please respond to the following:

  • Critique the idea that the CIO can be a bridge between enterprise finance, marketing, and sales functions. Justify the legitimacy of the statement.
  • Explain the factors that have caused customer relationship management to become a priority for many CIOs.

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