management research relies upon a variety of different data collection methods, such as survey, interview and observation. Different methods produce different types of data, each requiring different analytical approaches. Look to your text for explanations of the various methods you can use in your research and the types of analyses that can be used to make sense of the data you collect.
1.How does the adoption of a particular methodology affect the researcher’s choice of methods for data collection and analysis?
2. Which methods might you choose, bearing in mind your chosen methodology and epistemological stance?
Week 4 Weekly Notes
Easterby-Smith, M., Thorpe, R. & Jackson, P. (2012) Management research. 4th ed. London: SAGE Publications.
Review Chapter 3: Designing Management Research
This chapter provides an overview of how research philosophies relate to research designs and summarises different methodologies used in research.
Chapter 4: The Politics and Ethics of Management Research
This chapter explores the political and ethical issues in conducting management research.
Chapter 6: Creating Qualitative Data
This chapter focuses on sources of qualitative data and strategies for data collection such as interviews and ethnographic approaches.
Chapter 8: Creating Quantitative Data
This chapter focuses on quantitative data from sampling procedures and sources of data to the process of measurement.