How do Company Loyalty Cards Successfully Encourage Spending and Consumer Loyalty in the UK?

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Conduct a literature review on the chosen subject. The aim of the assignment is to develop your research skills and ability to engage with the literature. The literature review should be organised in a way to indicate that the key texts and materials are screened and main arguments are clearly outlined while also pointing out the gaps in the literature where your dissertation research can possibly contribute. Your literature review should help you to narrow down your research focus and develop a research question and a long list of potential hypotheses on which your research will be developed and designed. The literature review will form the basis for background chapters in your dissertation while also providing guidance for research design in terms of methods, instruments and analysis as well as overall approach. The submitted literature review must be approximately 1500 – 1800 words and must be fully referenced according to Harvard style.
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