Assessing and Analyzing Markets
Â• Appraise a foreign market using a market screening process.
1. CheckPoint: Market Screening for Final Project
Â• Resources: http://www.mhhe.com/business/management/intlonline/ and Appendix A
Â• Visit http://www.mhhe.com/business/management/intlonline/ to select a region and country to review for your final project.
Â• Inform your instructor of the country and product you chose for the final project.
Â• Complete the market screening portion of your final project using the sources of information that relate to your selected country found on the Business Around the World Web site.
Â• Summarize your findings in a 200- to 300-word response.
Â• Address the following topics:
o Basic need potential
o Import restrictions
o Price controls
o Government and public attitude toward buying American products
Â• Include references from at least three sources formatted in APA format.
Axia College Material Appendix A Final Project Overview and Timeline Final Project Overview You own your own company and would like to “go global!” Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product. Create a 15-to 20-slide (plus one reference slide) Microsoft® PowerPoint® presentation with detailed speaker’s notes that analyzes a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment. Introduction Description of product to be exported Characteristics of target market GNP/capita GNP/capita growth rate Size of market Market screening Basic need potential Exchange rate trends Import restrictions Price controls Government and public attitude toward buying American products Size, number, and financial strength of competitors Sociocultural forces Attitudes and beliefs Languages Education Export marketing strategies Promotion methods Conclusion Final Project Timeline You should budget your time wisely and work on your project throughout the course. As outlined below, some CheckPoints and suggestions during the course are designed to assist you in creating your final project. If you complete your course assignments and use the feedback provided by the instructor, you will be on the right track to successfully complete your project. Suggested in Week One: Read the Final Project Overview and Timeline in Appendix A. Suggested in Week Three: Use information gathered from DQ 1 to decide on a country and exportable product to analyze for the final project. Suggested in Week Four: Determine the exchange rate trends of the country you will use in the final project. Due in Week Six: Complete the market research portion of your final project. Due in Week…