Include the following components for both markets: Justification for your choice of product and the two countries Market needs Market growth A brief SWOT Analysis Potential competition Product offering Product identification A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper. Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
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