MKT/421: Promotional Strategy Presentation Assessment

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Promotional Strategy Presentation Assessment
MKT/421
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
Explain your promotional strategy for your product or service.
Include how you will use at least three of the following elements:
Advertising
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
Outdoor
Develop an initial budget for your plan.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Provide justification for your choices.
Explain the evaluation and control methods you will use to measure the success of your plan.
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