THE EU’S LAGGING COMPETITIVENESS

answer of caselets question

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Examination Paper: International Business Management 1 IIBM Institute of Business Management IIBM Institute of Business Management Examination Paper MM.100 International Business Management Section A: Objective Type (30 marks) · This section consists of multiple choice questions and short answer type questions. · Answer all the questions. · Part One carries 1 mark each and Part Two question carries 5 marks each. Part One: Multiple choices: 1. What is the series consideration for strategy implementation? a. Strategic orientation b. Location c. Dimensions d. Both (a) & (b) 2. The major activity in global marketing is: a. Pricing policies b. Product lines c. Market assessment d. All of the above 3. The third ‘P’ in the international marketing mix is: a. Product b. Price c. Promotion d. Place 4. The European Economic Community was established in: a. 1958 b. 1975 c. 1967 d. 1957 5. Environment Protection Act: a. 1986 b. 1967 c. 1990 d. None of the above 6. People’s attitude toward time depend on: a. Language b. Relationship c. Culture Examination Paper: International Business Management 2 IIBM Institute of Business Management d. All of the above 7. Culture necessitates adaption of : a. Product b. Price c. Promotion d. Place 8. The legal term for brand is: a. Symbol b. Name c. Trade mark d. All of the above 9. FDI flows are often a reflection of rivalry among firms in: a. Global market b. Indian market c. International market d. None of the above 10. ISO certification is: a. Expensive process b. Elaborate process c. Evaluative Process d. Both (a) & (b) Part Two: 1. What do you understand by ‘Inward-oriented Policies’? 2. What is ‘Factor Endowments Theory’? 3. Explain the term ‘Totalitarianism’. 4. Write about ‘Persistent Dumping’. END OF SECTION A Examination Paper: International Business Management 3 IIBM Institute of Business Management Section B: Caselets (40 marks) · This section consists of Caselets. · Answer all the questions. · Each Caselet carries 20 marks. ·…

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